Useful Stats

Header

Search Results for ads

Sort by: Relevance | Publish Date | Date Uploaded

Online display advertising (banner ads, re-marketing, and re-targeting) will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.

by Dreametry

The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem varying wildly, with some parties claiming that up to 50% of all billed-for ads are generated by non-human traffic.

by JasminAivi

Asda revealed that it was to further monetize its vast swathes of consumer data by allowing suppliers to serve ads to users on its web properties, and further revealed that it was to launch its own ad exchange next year.

by JasminAivi

Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014, rising to 1.26% in Q4 2014.

by JasminAivi

Spending on Google Product Listing Ads (PLAs) rose nearly 50% year over year in Q4 2014.

by JasminAivi

View-ability rates for digital video ads increased to nearly 40% in Q4 2014, at the same time, in-view video ad completion rates rose to 26.0%.

by JasminAivi

Mobile internet ads spending in Mexico expanded 105.7% last 2014 and will register a slightly more moderate 81.0% gain this 2015, when it will surpass $400 million.

by JasminAivi

Mobile accounted for 62.0% of ads served via Facebook worldwide last quarter, compared with 38.0% for PCs.

by JasminAivi

Almost 75% of media buyers employ native advertising.

by JasminAivi

YouTube's net US video ad revenues increase nearly 40% last 2014.

by JasminAivi