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2.7 Zetabytes of data exist in the digital universe today.

by Carl

Big data is projected to grow into a $53.4 billion market by 2017, up from $10.2 billion last year.

by Dreametry

Exactly 40 percent of business-to-business (B2B) marketers rated generated leads by email as high quality. Elsewhere 66 percent of consumers have made a purchase online as a result of an e-mail marketing message delivered to their inbox.

by Dreametry

Only 21% of Chief Marketing Officers believe their companies would be accurately viewed as ‘digital businesses’ by 2018 due to a lack of investment and integration of digital capabilities

by Carl

Digital marketing spend is forecasted to increase to 35% of total budgets by 2016.

by Dreametry

Content creation and management now claim the second largest share of digital marketing budgets.

by Dreametry

28% of marketers have reduced their advertising budget to fund more digital marketing.

by Dreametry

Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.

by Dreametry

84% of top performing companies are using or plan to start using marketing automation by 2015.

by Dreametry

Online display advertising (banner ads, re-marketing, and re-targeting) will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.

by Dreametry