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In the U.S., 89% of people say they research a product online before buying in-store

by Carl

82% of Chinese social network users say that social media has influenced their purchase decision

by Carl

Exactly 40 percent of business-to-business (B2B) marketers rated generated leads by email as high quality. Elsewhere 66 percent of consumers have made a purchase online as a result of an e-mail marketing message delivered to their inbox.

by Dreametry

More than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.

by Dreametry

Digital marketing spend is forecasted to increase to 35% of total budgets by 2016.

by Dreametry

Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.

by Dreametry

Online display advertising (banner ads, re-marketing, and re-targeting) will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.

by Dreametry

There are 72% of online adults that visit Facebook at least once a month.

by Dreametry

There are 86 unmarried men for every 100 unmarried women.

by JasminAivi

Almost 90% in China would also look for digital services to manage information shared online, higher than the global average of 80%.

by JasminAivi